Quality. Partnership. Growth. Ambition.

Introducing AIDA Group

For over 21 years AIDA has been one of Australasia’s largest providers of direct sales workforce management.

AIDA specialises in providing scale to our clients through aggregating highly skilled and experienced Direct Sales businesses with local territory expertise and knowledge, and managed with AIDA oversight on ensuring financial stability, contractual obligations, compliance, quality, budget achievement are at best-in-class standards.

At AIDA, we pride ourselves on adopting a partnership approach to business and work closely with our clients to ensure we are a trusted extension of their brand and workforce. AIDA have developed comprehensive compliance systems, culture and procedures that have worked in highly regulated industries such as Energy, Telecommunications, Media and Lotteries.

 

Services Snapshot

Donor Giving

AIDA is renowned for delivering high-quality, regular giving donors and was a pioneer in developing quality-driven commercial models to enhance donor retention.

Our Services

Lottery

AIDA specializes in creating tailored one-to-one marketing solutions and sales forces for lottery campaigns, earning a strong reputation for innovation and adaptability in consistently delivering high-quality sales for our clients.

Our Services

Commerical

AIDA leads the industry in providing innovative retail and field-based marketing solutions, supported by a deep understanding of commercial models, consumer behavior, and strong supplier relationships.

Our Services

Interested in working with us?

Our Team

Steve Morrison

CEO

Grant Walsh

General Manager Australia

Kerry Johnstone

General Manager Charities

Danny Tipton

Sales Partner Account Manager

See how we achieve outstanding results for our clients.